Probus Insurance, an Insurtech brand, collaborates with Disney+ Hotstar again, for Pro Kabaddi League 2023. Like their previous association, Probus will again be the exclusive partner for the Action Replay bug for Pro Kabaddi League Season 10, featuring their brand ambassador, Bollywood celebrity Hrithik Roshan.
The PKL League achieved a staggering viewership of 435 million during its last season, resonating with a diverse audience from avid sports enthusiasts to casual viewers, making it one of the most-watched sporting events in the country after the IPL.
“With this tie-up, we aim to reach out to the rural belt, where Pro Kabaddi League is also making the sport an aspiration for the people in Tier 2 3 cities, touching diverse segments of the population. This is exactly where our brand ethos binds us together, boosting the purpose of this association.” Rakesh Goyal, managing director, Probus, said.
“At Disney+ Hotstar, it is our constant endeavour to enable our advertisers to meet their business goals by leveraging our tentpole events. We are delighted to associate with Probus across our marquee sports properties, such as the ICC Men’s Cricket World Cup 2023 and now the Pro Kabaddi League Season 10,” Dhruv Dhawan, head – Ads, Disney+ Hotstar, said.
Probus’s online platform presents an array of insurance products, including motor, life, health, and SME.