GroupM India, WPP’s media investment group, announces the appointment of Praseed Prasad as their Chief Growth Officer. From what is understood, Praseed will oversee strategy and operations for GroupM’s business development, growth, marketing, and communications to clients, employees, and industry audiences.
“His extensive experience in understanding client needs, strategic initiatives, industry knowledge, and cross-functional collaboration positions will help us enhance our market growth. His track record underscores his ability to navigate complex ecosystems and deliver results. We anticipate that his leadership will directly benefit our clients and the brands we work with, driving innovation and enhancing performance.” Prasanth Kumar, CEO, GroupM South Asia, said on the occasion.
Reportedly, prior to a stint with Ice Cream Labs in 2015, Prasad headed the digital trading and oversaw digital investments for GroupM clients. Prasad has also worked at Flipkart and Google before.
“I am delighted to return to GroupM where I grew during the early days of my career and spent more than a decade setting up new business units and functions. I look forward to strengthening opportunities for our clients and brands that will allow me to apply my experiences to help grow the GroupM business onwards and upwards.” Prasad said.