Philips Home Appliances has assigned its creative duties to FCB Interface, an integrated creative agency from FCB Group India.
“Their innovative approach and creative prowess align perfectly with our vision for scaling the airfryers and garment steamer categories in India. Together, we are poised to redefine consumer experiences and elevate our brand presence to new heights,” Pooja Baid, chief marketing officer, Versuni India Home Solutions Limited, said.
Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of innovative Philips products, including garment steamers, steam irons, airfryers and mixer grinders.
“With innovation at its core, the brand constantly aims to open up new categories and behaviours, and that’s a fascinating challenge to take up. Our mandate is to deliver full-funnel solutions across the entire range of home appliances that drive growth for the brand and build brand love,” Gaurav Dudeja, CEO, FCB Interface, said.