Organic Tattva, an organic food brand, announces its strategic partnership with renowned Chef Vikas Khanna, designating him as the ambassador for its organic flour and pulses range. This collaboration marks a significant milestone in promoting health-conscious living and ethical consumption.
Beyond endorsing products, this collaboration seeks to educate and empower consumers. Khanna, aims to raise awareness about the advantages of organic living, emphasising the positive impact on personal well-being and the planet. Khanna’s decision to collaborate with Organic Tattva stems from his belief of supporting products that contribute positively to people’s lives and the environment. The collaboration aspires to inspire a broader shift in consumer behaviour. Khanna, renowned for his culinary expertise and humanitarian efforts, sees this partnership as an opportunity to encourage people to make more informed choices about the food they consume, fostering a ripple effect toward healthier and more sustainable living.
“I am thrilled to align with Organic Tattva, a brand that shares my passion for promoting wellness and ethical living. Together, we aim to inspire consumers to adopt healthy eating habits while emphasising the importance of choosing organic, wholesome foods for a balanced and sustainable lifestyle. I value this partnership more as the overall impact on our agricultural land and future is immense,” Vikas Khanna said.
“A true son of the soil he has been a brilliant advocate of going back to roots and his honest approach to promoting healthy living has encouraged us to join hands and make genuine impact on the food choices of the consumer,” Kriti Mehrotra, co-founder, Organic Tattva, said.