NueGo, electric inter-city bus brand by GreenCell Mobility, announces the launch of three 10-second advertisements as part of a comprehensive marketing campaign targeting young adults aged 18-35.
The highlighted features of these ad campaigns are: on-time departure, noiseless travel, and safety for women.
NueGo offers inter-city travel in India with eco-friendly electric buses that are sustainable and convenient. The ad campaign aims to further connect with customers and showcase the benefits of choosing NueGo for their travel needs.
“We look forward to improving the standard of customer experience in the industry, while serving the needs of all passengers who are in search of a reliable travel partner that also serves the planet.” Devndra Chawla, CEO and MD, GreenCell Mobility, said.
The campaign will be played on the Disney+ Hotstar mobile app, throughout Asia Cup 2023 and the ICC Men’s Cricket World Cup 2023. It will be strategically rolled out in key operational locations including Delhi-NCR, Jaipur, Ludhiana, Chandigarh, Amritsar, Uttar Pradesh, Uttarakhand, Chennai, Bangalore, Hyderabad, Vijayawada, Coimbatore, Indore, and Bhopal. These cities represent a diverse cross-section of India.