Nat Habit, a skin and hair care brand, announced the launch of its first brand campaign titled – ‘Breathe Life into Your Beauty’. According to the company, the campaign will raise awareness and is expected to accelerate the company’s next milestone of Rs 300 crore.
“Ayurveda triggers deep cell activation, only when harnessed fresh, pure and run through meticulous nutrition enhancing processes. We wanted Nat Habit’s first brand campaign to reflect a new language of Ayurveda. “Breathe Life into Your Beauty” builds on our promise of “Fresh Ayurveda”. It is a critical milestone in our journey to the Rs.300 Cr mark. It is expected to recruit a new pool of naturally inclined consumers seeking authentic and effective hair and skin care solutions.” Swagatika Das, co-founder, Nat Habit, said.
The campaign highlights how ayurveda works at the cellular level to enhance natural beauty, the company stated. It focuses on carefully selected ingredients and innovative processes, promoting healthy skin and hair. From what is understood, the campaign aims to offer a fresh take on ayurveda beyond its traditional legacy.
“A fresh new perspective on Ayurveda called for a narrative that breaks the formula of naturally derived solutions. Telling a story of cells coming alive was both interesting and challenging. We managed to walk the fine line between science and traditional knowledge of Ayurveda,” Rahul Ghosh, national creative director, Contract Advertising India, who conceptualised this campaign, added.