Tagda Raho, a fitness programme that combines traditional Indian equipment with modern training applications. The brand aims to revive Indian physical culture, aligning with Mahendra Singh Dhoni’s commitment to fitness. The alliance between Tagda Raho and Dhoni seeks to impact the fitness industry by cultivating a movement for a fitter India through shared values.
“Workout involves movements and an increased range of motion that activates several muscles that usually remain dormant, it focuses on your core, and stability and enhances your mobility. This is also excellent for athletes who are now looking at new forms of exercise to maintain their fitness levels and remain injury-free, ” Mahendra Singh Dhoni said.
The brand provides functional training with movement protocols and equipment modifications, offering an alternative to gym workouts. They’ve redesigned the traditional ‘OG Indian Workout’ by integrating Indian clubs like Gada, Mudgars, Vajra, and Sumtola into a specific training regimen. Their equipment and programme have been used by professional teams and institutions such as the Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA), contributing to the brand’s industry recognition.
“Our aim is to expand Tagda Raho’s training dugouts across India and enter international markets, with a belief in the potential of Indian fitness practices to make a global impact,” Rishabh Malhotra, Founder of Tagda Raho said.