Mindshare, a media services agency under GroupM, announced a strategic collaboration between its India and Italy teams as they announced a synergy with Lufthansa German Airlines. From what is understood, the partnership aims to blend the creative expertise of both counterparts.
“We are excited to launch our new experience-first campaign, Lufthansa India–Italy Insider, in collaboration with Mindshare India. This campaign embodies the spirit of Lufthansa German Airlines as a travel-lifestyle companion. Together, we have successfully brought to life a campaign that drives synergies across travel and lifestyle, setting a new standard for global collaboration,” Sng Ju Stephanie, global marketing, South Asia and Southeast Asia, Lufthansa Group, said.
“Mindshare India and Italy have had a stellar collaboration to craft this one-of-a-kind campaign for Lufthansa. From a travel campaign perspective, it is important to focus on the consumer journey and keep in mind the cultural nuances, which is what our India and Italy teams have seamlessly focussed on. With Lufthansa, travel, culture, and influencer marketing came in perfect sync. We have yet again pushed the boundaries of what can be done in influencer marketing,” Amin Lakhani, CEO, Mindshare South Asia, added.