Mahindra Logistics announced its Diwali campaign, ‘Some Packaged Carry More Than Just Goods,’ in collaboration with Asymmetrique. According to the company, the campaign aims to capture the essence of the festive season by focusing on the stories behind each package delivered to loved ones across the country. 

“With this campaign, we wanted to leverage emotional storytelling to highlight the brand’s core strengths. It takes robust values and a well-aligned ecosystem to facilitate the deeply emotional relationships customers across share with deliveries and packages. Our aim was to highlight the significance of each delivery in a way that resonates deeply with Indians across the country,” Arunima Singh, COO, Asymmetrique said.

The campaign features a digital film that seeks to position Mahindra Logistics as a consumer-centric brand. From what is understood, the narrative revolves around a young woman who, while away from home, plans a festive surprise for her mother. With the help of Mahindra Logistics’ last-mile delivery services and her sibling’s support, she successfully carries out her plan, highlighting the emotional value the company associates with each package.

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