Atomberg Technologies, a home appliance manufacturer, has partnered with the Board of Control for Cricket in India (BCCI). As per the company, the deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World.
Talking about the announcement, Arindam Paul, founding member and chief business officer, Atomberg Technologies, said, “There is no comparison to the reach and credibility that any association with cricket brings to brands looking to scale up pan India. In the last couple of years, we have used the power of bilateral cricket by being broadcast sponsors for many marquee series and looking at the excellent results in both brand and business metrics, this official partnership with BCCI was the next logical step for us. We hope the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg.”
The partnership between BCCI and Atomberg will begin in 2024 and will cover all major BCCI events until 2026, including domestic and international tournaments.
“At Madison, we believe that association with cricket gives an unparalleled reach and I strongly believe that Atomberg’s association with cricket embarks on a journey to be one of the most prominent brands in the country. With Atomberg’s association with BCCI events on ground, it signifies a great deal of prestige,” Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha, added.