L’Oréal Paris, a beauty brand, announced Alia Bhatt as its new global brand ambassador. She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.
“At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide,” Delphine Viguier-Hovasse, global president, L’Oréal Paris.
From what is understood, the actress will star in the French beauty brand’s campaigns starting from September 2024.
“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. I am excited to collaborate with L’Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women,” Bhatt said.