Kicky & Perky, a silver jewelry brand, has announced its collaboration with Mandira Bedi for the launch of its Valentine Special ‘Love Collection.’ As per the company, the collaboration aims to inspire the essence of self-admiration and empowerment.
As part of the collaboration, Kicky & Perky has released a video titled ‘Self-Love with Kicky & Perky,’ featuring Mandira Bedi. In this collaboration, Bedi challenges the conventional narrative of Valentine’s Day as a celebration exclusive to couples.
Talking about the collaboration, Aditi Khandelwal, co-founder, Kicky & Perky, said, “Our Love Collection is more than just jewelry; it’s a manifesto for self-celebration, a curated symbol of empowerment designed to inspire individuals to embrace their inner strength and revel in the joys of self-care. Our collaboration with Mandira Bedi perfectly resonates with the spirit and core message of our collection. She is a true inspiration, encouraging many to cultivate resilience, empowerment, and transformation in their lives.”
At the core of the video under the collaboration is a universal message of self-love and care. Featuring the resilient Mandira Bedi, a symbol of strength and self-discovery, the initiative brings to light the essence of Kicky & Perky’s ‘Love Collection.’ Although the collection is inspired with feminine allure, its message of empowerment and self- celebration speaks to everyone.
Moreover, the 60-second narrative, led by Mandira Bedi, not only redefines Valentine’s Day but invites every individual to embark on a journey of self-love and empowerment.