Joy Personal Care, under the aegis of RSH Global, has announced Sanya Malhotra as their brand ambassador for the moisturising category.
As per the company, Malhotra will be seen in a commercial featuring Joy’s newly launched Skin Fruits Super Soft Moisturiser (Berries + Active Vitamin E).
Talking about the association, Sunil Agarwal, chairman, RSH Global, “We are happy to onboard Sanya Malhotra as our brand ambassador for our flagship category of moisturisation. To broaden our product portfolio and boost market share, Sanya’s partnership is a resolute commitment to celebrating natural beauty.”
In the DVC, Malhotra can be seen in her peppy avatar expressing her desire to attain a fresh and soft dewy complexion. She experiences true enchantment with Joy Personal Care’s soft moisturiser cream. Infused with a nourishing blend of natural ingredients and a non-sticky vitamin E formula, it hydrates and rejuvenates her skin.
Moreover, Joy Personal Care has introduced Joy Hydra Refresh Ultra-Light Gel, a gel-based hydrating product enriched with hyaluronic acid, panthenol and aqua hydration actives.
“Sanya Malhotra inclusion in the film is a natural fit, given her connection with our products and her endorsement of ‘no chip-chip, only soft skin,’ which harmonises with our brand’s core values. At Joy, we believe that personal care is the canvas on which true beauty shines and hence, the focus is on maintaining natural skincare without indulging in unnecessary claims of extravagant benefits,” Poulomi Roy, chief marketing officer, RSH Global, added.