Joy Personal Care, an Indian brand under RSH Global, has launched a new campaign for its winter-care product. From what is understood, the TV commercial features Sanya Malhotra, Medha Shankr, and Mimi Chakraborty.
“Winter season, especially in the North, is a critical time for skin care, as the dry air requires both nourishment and intense moisturisation. This period, coinciding with the festive season, is also strategically important from a category perspective. Our flagship Honey & Almonds Body Lotion is highly cherished by customers across markets, and with this new campaign, we are confident it will further drive category growth and expand our reach. The refreshing appeal of our brand ambassadors in the TVC, combined with their authentic charm, perfectly reflects our brand’s core values of authenticity and inclusivity. We believe this collaboration will strengthen our connection with consumers, enabling us to build even deeper relationships with our audience.” Sunil Agarwal, founder and chairman, Joy Personal Care (RSH Global), said.
The ad will be promoted across multiple platforms, including television, YouTube, and social media, to reach a wide audience.
“Returning to shoot for Joy Personal Care is always such a pleasure! Working with the incredibly talented Mimi Chakraborty and Medha Shankr has made this experience truly special. The creativity and energy on set was truly inspiring, and as a brand ambassador, I’m super excited to be part of this campaign,” Malhotra said.
“We are excited to bring together our brand ambassadors for the TVC of our flagship winter product, Honey & Almonds Body Lotion. Honey and almonds have always held a special place in Indian culture and households, known for their deeply nourishing properties, which aligns perfectly with our proposition, ‘Beautiful by Nature.’ Collaborating with talented individuals like Sanya Malhotra, Mimi Chakraborty, and Medha Shankr allows us to reach a wider audience. This campaign not only highlights the benefits of our flagship product but also reinforces our brand’s presence in the market.” Poulomi Roy, chief marketing officer, of Joy Personal Care (RSH Global), said.