HDFC Bank has partnered with Interbrand for a comprehensive brand valuation exercise covering the bank as well as the subsidiaries.
As per the company, the partnership would lead to financial as well as strategic applications over the coming years.
Talking about the partnership, Ashish Morone, senior VP and head – brand, marketing communications and retail marketing, HDFC Bank, said, “Engaging with Interbrand for our brand valuation exercise was a strategic decision for HDFC Bank. In a dynamic and competitive financial landscape, understanding and quantifying our brand value is crucial. Interbrand’s reputation as a pioneer in brand valuation and their global best practices align seamlessly with our commitment to excellence. We look forward to leveraging the insights derived from this collaboration to fortify our brand position and drive sustained growth across our organisation and subsidiaries.”
Moreover, this is the second BFSI sector brand valuation engagement for Interbrand this year. The firm invented the concept of brand value and the practice of brand valuation in the world over two decades back.
“Brands create value and brand strategy is business strategy brought to life. Our brand economics practice is built on a value-based approach for building strategies and experiences with applications ranging from clarifying strategic brand architectures to M&A due diligence and branding frameworks to building a business case for investing into brands and more,” Ashish Mishra, CEO, Interbrand, India & South Asia, added.