HDFC Securities announced the appointment of Puneeth Bekal for the position of chief marketing officer (CMO) and executive vice president. Bekal will be heading the marketing department, and HDFC Sky – its flat pricing equity broking app launched in September 2023.
“In a rapidly evolving landscape, we recognise the transformative power of technologies, and my commitment is to leverage these tools to unlock their full potential. The surge in over 10 crore new demat account openings in India since the pandemic, predominantly fueled by a wave of young and tech-savvy investors, underscores the dynamic shift in the financial landscape,” Puneeth Bekal, chief marketing officer and executive vice president, HDFC Securities, said.
Puneeth has over 19 years of experience in brands and marketing, with expertise in brand strategy, marketing strategy, and digital marketing across industries and verticals. He was recently awarded as the 100 Most Influential Marketers by Business World and authored the Business World Marketing White Book. Before joining HSL, Puneeth worked for organisations including Mastercard, Godrej Group, Lodha Group, and Ceat Tyres. He holds a marketing degree from IIM-Calcutta. In his career spanning nearly two decades, he has worked in over 42 cities across India and seven countries, giving him a understanding of India’s culture and a sense of global interconnectedness.
“Puneeth will be instrumental in crafting a new age, digital-first marketing ecosystem to lead HDFC Securities to stand out in the fragmented and evolving broking and distribution space in India. Puneeth’s enthusiasm and expertise will play a key role in the entire spectrum of HSL’s offerings ranging from our flat pricing offering – HDFC Sky to Investment advisory services,” Dhiraj Relli, MD and CEO, HDFC Securities, said.