Havells India Limited has rolled out its latest campaign #HavellsKeDeva to celebrate the joy and fervor of the Ganesh Chaturthi festival. As per the company, it has also introduced a OOH campaign in Thane’s Majiwada Flyover with 100 designer fans being put together to bring alive a Lord Ganesha Idol.
The company aims to celebrate the joy and fervor of the Ganesh Chaturthi festival by combining art and technology.
Talking about the campaign, Rohit Kapoor, EVP – brand marcom, Havells India, said, “Ganesh Chaturthi is a time to honor innovation, transformation and new beginnings. At Havells, we embrace these values in all our endeavors. We are happy to introduce our #HavellsKeDeva campaign, where we amalgamate tradition and innovation. Through our latest campaign, we aim to not only celebrate the festival but also showcase our passion for innovation.”
The campaign also includes a digital film showcasing a shadow art of Lord Ganpati, meticulously crafted using Havells appliances. Along with these activations, the brand has also launched #HavellsKeDeva contest in collaboration with Radio One and Radio City Maharashtra.