Havas Play India, the entertainment division of Havas Media Network India, announced the launch of Baithak, a platform aimed at celebrating artists. From what is understood, this initiative bridges the gap between creators and their audiences. Baithak offers an immersive experience where storytelling meets inspiration, igniting creative change through thoughtful dialogue, the company said.
“The advertising and media space has become extremely complex, dynamic, and fragmented. Hence, we are focused on creating IPs that resonate deeply with our audience. Baithak is a nuanced, eclectic, and niche platform that, while intimate in scale, delivers a powerful and lasting impact by fostering meaningful conversations and creative connections. This initiative is not just an event but an initiative to bridge the gap between artists and audiences. It’s about creating environments that inspire collaboration, conversation, and a sense of community. We’re excited about the potential that Baithak brings to the industry,” Ramachandran Venkatasubramanian, COO, Havas Play, said.
It is understood that the inaugural edition of Baithak will feature Piyush Mishra. In conversation with RJ Tushar from RED FM, Mishra will share his personal and artistic journey, reflecting on his experiences, challenges, and spiritual insights, the company stated. It is scheduled for 18 October 2024 in Lucknow.
“Art is a reflection of society and it is our responsibility to make every experience meaningful. I shared my journey with Baithak, not only as an artist but also as a person navigating life. In today’s fast-paced world, we often forget to pause and connect. This platform offers the chance to reflect, share and hopefully, inspire others,” Mishra commented.