College Vidya launched a campaign titled ‘Har middle-class baap ka sapna hoga sach’ aims to convey the emotions of a parent’s love for their child. The video showcases the journey of a father, played by the talented actor Atul Srivastava, and his dedication to providing his child with the best education.
The video captures how in most cases the parents get their children admitted to online courses without checking for the university’s government approval, ranking, placement score, student reviews, and most importantly the validity of the course. The video highlights how important it is to consult an expert when choosing a course to provide the correct direction towards a successful career. It aims to inform its audience about how College Vidya provides students with the options to explore within their interests and budget while having access to other student’s reviews, ratings, and placements.
“Our aim was to convey the immense love and dedication of every parent towards their child’s education. It is a universal emotion that every parent can relate to, and we wanted to showcase it through our campaign,” Rohit Gupta, co-founder and COO, College Vidya, said.
Whilst highlighting the well-intentioned decisions parents want to make for the education of their child, the video highlights another flip side of it- the way these decisions often get tainted by opinions and suggestions by friends and family, steering them towards choices not best suited for their child. In this light, the importance of professional guidance from experts to make informed educational choices is paramount, a theme explored by College Vidya in the past as well through its social experiments and surveys on students’ choices for higher education.