Cheil India has launched a new campaign for MG Motor India to mark the brand’s 100-year milestone with a limited edition range of green cars. MG Motor entered the Indian market in 2019 with the MG Hector. Since then, the company has introduced models such as the Astor, Gloster, ZS EV, and Comet.
“The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ colour,” Udit Malhotra, head of marketing, MG Motor India, said.
The campaign film aims to showcase MG’s history and introduce the Limited Edition range. It features the MG TD alongside the Hector, Astor, ZS EV, and Comet in a race formation.
“The brief was to launch the MG 100-year Limited Edition in spectacular fashion. We thought it would be a great opportunity to bring to life MG’s legacy and use it as a narrative to unveil the iconic range. That’s how ‘Drive the Legend’ was born. Shot on the picturesque white sands of Sambhar Lake, the campaign is an ode to MG’s glorious past and its ambitious plans for the future,” Amit Nandwani, national creative director, Cheil India, said.