Centrum OstoCalcium, marketed by Haleon, has announced the launch of its new television campaign, ‘Do Haddiyon Ko Dum with OstoCalcium’. As per the company, the campaign is aimed at inspiring women to take charge of their health and embrace life’s limitless possibilities by taking care of their bone and joint health.
With this campaign, the company tells Indian women to live timelessly and enjoy life to the fullest by keeping their bones and joints healthy.
Talking about the campaign, Anurita Chopra, head of marketing, Haleon ISC, said, “The latest TVC from Centrum OstoCalcium reflects our dedication to empowering women in placing their health as a paramount need. In Indian households, women often stand as the backbone of their family’s health. Nonetheless, they usually neglect their personal well-being for the sake of their families.”
The TVC highlights the vital role that strong bones and overall well-being play in unlocking the true potential of women’s lives at different life stages. It emphasises the improved quality of life that healthy bones and joints can provide.
“Our goal is to instill a sense of empowerment in women by narrating tales about tenacity, perseverance and triumphs, empowering them to take charge of their own wellness journey. This journey begins with fundamental nutrients such as calcium and vitamin D, which play a pivotal role in maintaining strong and healthy bones,” Garima Gupta, category head – vitamin and mineral supplements, Haleon ISC, added.