Bharat Media and Entertainment Group (BMEG) announces the appointment of Saurabh Jain as the country head for media at BMEG India. This move follows BMEG’s recent success in onboarding Yusuf Merchant on board to lead the OOH, retail, and experiential business.
The addition to the leadership team is driven by BMEG’s goal to become the media and entertainment enterprise in India. Saurabh, also the former president of Havas Media South, brings a wealth of experience to BMEG.
His leadership skills and track record with clients such as Nokia, Hyundai, Britannia, Swiggy, Ola, Puma, V Guard and Joyalukkas will enhance BMEG’s capabilities. Saurabh’s current role at BMEG will focus on enhancing BMEG’s India offerings, fostering a mindset, and serving as a strategic asset for the clients. The move will further strengthen BMEG’s leadership team and position them for continued growth.
“It is a challenge to find leaders who embody the essential qualities we seek: integrity, expertise, humility, passion, curiosity, camaraderie, and the ability to lead by example and mentor others. Both Saurabh and Yusuf exemplify these traits perfectly,” Andy Charles, CEO, BMEG, said.
With these appointments and a vision for the future, BMEG has elevated its mission and outlook, from being MSME-focussed to an agency poised to redefine the media and entertainment landscape in India. The leadership team’s commitment to excellence and innovation promises exciting opportunities ahead for both BMEG and its clients.