By Ramya Chatterjee
Visual representation in marketing has changed as a result of generative AI (Gen AI), which enables firms to produce dynamic, tailored content. AI technologies like DALL-E, MidJourney etc have changed the way marketers show themselves by creating unique graphics based on learnt patterns. This has allowed for faster production times and personalised visuals.
With the help of Gen AI, marketers can customise visual content, increasing engagement and revealing consumer interests. Fashion firms have the ability to create virtual models with AI capabilities based on the preferences of their customers, thereby providing tailored shopping experiences. Businesses can design tailored commercials and campaigns that appeal to particular groups, which increases conversion rates and loyalty.
Generative AI also accelerates brand growth by enabling the rapid development of creative, adaptable campaigns. Brands can modify visuals in real time, responding to trends and consumer feedback quickly.
Through the provision of augmented reality (AR) features, virtual try-ons, and product recommendations, AI-powered graphics are revolutionising the consumer experience. Fashion and beauty industries are at the forefront of this individualised and engaging buying experience thanks to these interactive components. Customers can “try on” clothing digitally in virtual fitting rooms, for example, providing a smooth and enjoyable buying experience. Additionally, Gen AI is revolutionising visual storytelling by assisting marketers in creating immersive stories that draw in viewers.
More complex and lifelike graphics that combine the virtual and real worlds should be on the horizon as AI develops.Interactive Flat Panels (IFPs) and Gen AI create a powerful synergy in driving brand expansion. IFPs enable immersive, interactive presentations that engage customers through real-time manipulation of content, while Gen AI generates personalised, dynamic visuals based on customer data and preferences.
This combination allows for tailored presentations that resonate with specific customer needs, enhancing engagement. IFPs also track user interactions, providing data-driven insights into what captures customer attention, while Gen AI analyses trends and feedback, helping businesses refine their strategies. By integrating with technologies like AR and VR, these tools create immersive experiences that further enhance customer interaction.
Generative AI is transforming marketing through the creation of personalised and adaptive content that increases brand extension and customer engagement. Brands that use AI technologies will remain ahead of the curve in the digital era by providing immersive experiences that engage consumers in fresh and creative ways as the technology develops.
The author is chief of Solitaire Brand Business. Views expressed are personal and not necessarily those of financialexpress.com.