Beats onboarded Ananya Pandey, Bollywood actress, and Shubhman Gill, cricketer, as its India brand ambassadors. From what is understood, the announcement was made at the release of its new products along with a campaign starring the new ambassadors.
“Music has been an essential part of my life, whether I am working out, preparing for a role, or simply unwinding. As someone who has been using Beats growing up, I am excited to be part of the Beats legacy and their journey into India,” Pandey said. “I am thrilled to be a part of the Beats Family as one of India’s brand ambassadors. I look forward to the great things that Beats has planned for India!” Gill followed.
According to the company, Pandey and Gill are set to be the face of the brand’s existing and upcoming marketing campaigns.
“We are delighted to welcome Ananya Pandey and Shubman Gill as India’s brand ambassadors as we bring together the energy and spirit of Beats with the vibrant culture of India. We are excited to launch our new products in India and look forward to our partnership with Ananya and Shubman,” Chris Thorne, chief marketing officer and head of product, Beats, said.