Bacardi’s e-commerce platform, Legacy Collective, has launched its latest campaign featuring a TVC with brand ambassador Ranbir Kapoor. As per the company, the TCV is launched across TV, social media, digital and cinemas.
Additionally, the launch of its latest brand film is aimed to celebrate and empower the spirit of homegrown brands in the country.
Talking about the campaign, Ayaesha Gooptu, head of domestic brown spirits, Bacardi, India and Legacy Collective, said, “Furthering our dedication amidst the emboldening make-in-india wave in the country, Legacy Collective is happy to bring to Indian audiences this latest TVC that captures the ethos of the platform. Featuring brand ambassador Ranbir Kapoor, this first-of-its-kind film is our ode to the spirit of those disruptors, innovators, and changemakers who are crafting a new legacy for the future of lifestyle in India with their relentless passion and creativity.”
The brand film drives home the message that a legacy is not just for a chosen few, and with time as one’s ally everyone can carve their own legacy by staying true to their passion.
Moreover, with the aim to connect the homegrown brands with consumers in the country, Bacardi had launched its e-commerce platform in December last year with.
“At its heart, Legacy Collective is about progress and inspiring everyone to embrace their individual journey to success by staying true to their passion. Our campaign reflects on the insight that when time is your ally, you can carve your own legacy. And the film featuring the imitable Ranbir Kapor, an icon himself, perfectly delivers this message to our audiences,” Pravin Sutar, head of creative, Orchard Advertising, added.