Asymmetrique, a Mumbai-based marketing solutions agency, has announced the appointment of Urvashi Khanna as vice-president, content and brand solutions.
From what it’s understood, Khanna brings over 15 years of industry experience in creating content strategies across multiple formats. Seemingly, Khanna’s expertise lies in uplifting brand engagement by deploying content across the customer journey through partnerships, integrations, strategies, and distribution channels.
“We are looking forward to welcoming Khanna to our team. I believe Khanna possesses an understanding of the content landscape. Her experience in mapping customer journeys and translating them into content strategies should be instrumental in propelling our future growth,” Nitin Gupta, founder and managing director, Asymmetrique, said.