Archies has rolled out its latest campaign #ArchiesHaiToCelebrationHai and unveiled a new merchandise collection catered for kids to celebrate 45 years of its existence.
As per the company, the video captures the spirit of friendship, love and companionship, and is a testament to the brand’s ability to evoke nostalgia and heartfelt connections among people of all ages.
Talking about the campaign, Varun Moolchandani, executive director, Archies, said, “With the launch of #ArchiesHaiToCelebrationHai, Archies continues to embody its commitment to spreading love and joy in every moment of people’s lives. The campaign echoes our dedication to understanding the pulse of every heart and providing a platform for expression and celebration.”
Additionally, the campaign emphasises Archies’ role as the wing man for many generations, always standing by to create and celebrate memorable moments.
Moreover, the collection launched aims to delight young hearts and provide a medium for them to express their emotions and foster connections with their friends and loved ones.