Angel One has launched their latest campaign #RahoHameshaSuper, in its commitment to revolutionise the investment landscape. As per the company, the second edition of the Angel One SuperApp campaign reaffirms their commitment to elevate user experience, by delivering best in class speed, security and reliability experience.
Earlier, the multi-channel #SuperIsHere campaign introduced the new Angel One SuperApp across the country. The idea behind this film was to take the superior features and make them relatable and easy to understand for anyone watching this from any corner of the country.
Talking about the campaign, Prabhakar Tiwari, chief growth officer, Angel One, said, “RahoHameshaSuper symbolises a crucial milestone. The campaign spotlights the full potential of the A1 SuperApp, empowering investors and traders with fast, secure and reliable experience. We have packed the campaign with relatable messages under #AbSamjheKyonHainSuper, specifically targeting Gen Z and young millennials.”
Under this 360-degree integrated marketing campaign #RahoHameshaSuper, Angel One pledges to empower individuals across the nation in their investment, trading and wealth creation journeys. Users can anticipate an investment and trading experience through the app that is both seamless and secure.
“Angel One is embracing innovation and technology within the SuperApp framework, catering to the requirements of all demographics. As Angel One pivots through the dynamic fintech landscape, our dedication remains steadfast towards our North Star — empowering a billion lives with leading-edge solutions and creating the most trusted fintech brand,” Dinesh Thakkar, chairman and managing director, Angel One, added.
Moreover, #RahoHameshaSuper campaign employs a multi-channel approach, utilising digital-first strategies and innovative mediums such as influencers, social media posts, AR filters and QR integration to engage diverse audiences.