The Job
My vision is to transform the company into a multi-brand, multi-category FMCG powerhouse. I take a hands-on approach, constantly questioning the status quo to ensure every process and strategy adds value. For me, evolving with purpose is more important than adhering to tradition. A company’s direction should be firmly anchored in its unique strengths, creating a distinct “right to win” in the marketplace. This will be the key driver of our long-term competitive advantage.
The Weekdays
I start early, catching up on industry news, checking emails, reviewing supply statuses, and setting priorities for the day ahead. To stay focused and grounded, I schedule 90-minute golf sessions and alternate-day workouts. During my commute, I read — on business strategy to self-improvement and even parenting insights— ensuring I stay well-rounded. The bulk of my day is dedicated to meetings, where I collaborate with teams, discuss strategies, and solve pressing challenges. These interactions fuel my passion for learning and embracing new pers- pectives.
I spend the evenings reflecting on the day and enjoying family time, which helps me unwind.
The Weekend
Weekends are my time to reconnect and recharge. Mornings often begin with laughter as I gather my kids for an outing—whether it’s a leisurely brunch or a cozy day in, playing strategy games that spark both fun and healthy competition.
After a fulfilling afternoon with my family, I make time for a round of golf. The sport helps clear my mind while fostering discipline. In the evenings, I catch up with friends and loved ones. Before the day ends, I always read to my kids before bed.
The Toys
I gravitate toward straight-forward, reliable gadgets that get the job done without unnecessary frills. There’s something comforting about using tools that focus on function rather than flash. While I appreciate innovation, I prefer devices that blend seamlessly
into my routine rather than dominate it.
The Logos
My fashion sense blends flexibility with timelessness. I prefer simple, classic pieces that never go out of style. It’s not about following trends but owning brands that feel purposeful and authentic. I enjoy experimenting but there’s always an underlying thread of sophistication. It’s about dressing in a way that is fluid, adaptable, and timeless.