Adani Sportsline, the sports arm of the Adani group, has announced the appointment of Sanjay Adesara as the chief business officer (CBO). The core objective has been to align to building a sporting nation with holistic support to the sustainable development of a sporting nation.
A veteran in the brand-building space with over a decade and a half of experience with Adani Wilmar, Sanjay will add his expertise to the growth story of Adani groups sports business.
Prior to this, Sanjay has been one of the driving forces as the founding chief executive for Adani’s various sports activities, leading leagues including the Pro Kabaddi League among others. He has also been one of the pillars for Adani Wilmar Limited, which he joined in 2008, and has demonstrated an ability to ensure progress.
Sanjay’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management. He has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.
“At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress. The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete, but also providing them with the essentials so that they can hurdle over any obstacles in their journey,” Sanjay Adesara, CBO, Adani Sportsline, said.
The Adani Sportsline team is keeping in line with its core objective of building a sporting nation and already have in place academies for various sports such as cricket and football and continue work on the lines of providing aspiring athletes the infrastructure. Sanjay aims to establish a strong market presence while his vision, leadership skills, and deep industry knowledge will further contribute to the organisation’s continued growth and success.