While Jeep India or FCA India has not been appreciated for the 'high price' of their Wrangler model, the company did not state it would be affordable. However, new models that will be launched in future will have an aggressive price tag according to the American carmaker. In a recent report by Overdrive, the latest entry to hit the Indian premium SUV market will be the Compass that will have an attractive, however introductory, price tag of Rs 16 lakh, ex-showroom. This will be due to the heavy localisation of components and local manufacturing at the Ranjangaon facility of the company. This 'introductory' price tag is a direct threat to the Hyundai Tucson which is priced at Rs 18.99 lakh, ex-showroom, Delhi.
The Jeep Compass is expected to be introduced by end of 2017 and regardless of the speculations on the bookings of the SUV being accepted by dealerships, there is an exclusive official statement by Kevin Flynn, President and Managing Director, Fiat Chrysler Automobiles India. “We are delighted that customers cannot wait to own the all-new Jeep Compass. We understand that we have had a good number of inquiries already at our Jeep Destination Stores and customers are already wanting to make a booking though we have not yet officially announced the opening of bookings for our SUV. We are undoubtedly in an exciting phase as we are gearing up to launch India’s first locally-manufactured Jeep SUV. The Made-in-India Jeep Compass will roll out of our Ranjangaon facility near Pune. To put speculation to rest, we would like to reiterate that we will launch the Jeep Compass in the third quarter of CY 2017 and bookings will be officially announced closer to the launch.”
Although the Compass will have similar design language like its elder sibling, the Grand Cherokee will measure 4.4 metres in length and have a ground clearance of 221 mm. Keeping in line with the Jeep philosophy, the Compass will have a 'go anywhere' capability with an all-wheel-drive system. Although, this system may be restricted to the higher variants. Inside, the premium SUV is expected to feature a touchscreen infotainment system with Apple CarPlay and Android Auto with steering mounted audio and phone controls. Standard safety features could include ABS with EBD and dual front airbags while higher versions would get side as well as curtain airbags, traction control, electronic stability control as well as other convenience and safety features.