Maggi packets on sale at a general store in Mumbai. Almost every chapter in the book shows the mechanics of uncovering an unspoken consumer need and turning it into a product or communication advantage, such as Maggi’s 2-minute habit-framing strategy / BLOOMBERG
On a desi brand trail

A compendium of Indian brand wins complete with insight-driven examples

Emmy Frontrunner 'The Pitt' Anchors a Global Resurgence in Realist Medical Dramas Across Streaming Platforms
Medical dramas on call

Why we remain fascinated by the world of hospitals and healthcare workers as they become compelling settings for stories with…

Ditching the Screen for 'Grandmacore': Why Gen Z is Fueling a Massive Revival in Analogue Hobbies
Going grandmacore

Hand-crafted passions are all the rage, and surveys tell us they have better impact on mental health than being in…