LinkedIn has a long list (more than 500) of Influencers on its website, which includes many leaders, thinkers, politicians, actors, innovators and others. These influencers are known to be leaders in their areas and they discuss trending topics which matter to the world, including education, work culture, government policies, feminism and an array of topics. The list of Influencers include the likes of Microsoft founder Bill Gates to Virgin Group founder Richard Branson. The Influencers work with LinkedIn’s editorial team and create content. This content is then posted on the website which is then read by professionals with an aim to spark informed discussions.
LinkedIn invites every member of the website to join the conversation and comment on their perspectives. The list changes throughout the year and the website evaluates the Influencers according to their posts’ engagement and contributions. Earlier the website added Influencers by accepting requests, but now it is ‘invite only’. In a recent post by Ramya Venugopal, Senior News Editor, LinkedIn on LinkedIn Top Voices of 2016, she wrote about the 7 must-know Influencers in India. Here is the list:
1)Narendra Modi: Prime Minister of India
LinkedIn wrote: “He’s India’s top CEO and a veteran grassroots leader who writes on the economy and his government’s policies. He chronicles his travels across the world, his new app (probably the only global leader to have an app to connect to the populace) and has of late been writing about his efforts to tackle India’s “black money problem.” His most popular article of 2016: “Speed, scale and resilience: India’s way ahead”, where he talked about his efforts to clean up India’s infrastructure bottlenecks.”
On Demonetisation PM Modi had written, “Today we live in an era of mobile banking and mobile wallets. Ordering food, buying and selling furniture, ordering a taxi…all of this and lot more is possible through your mobiles. I am sure most of you are using cards and e-wallets regularly but I thought I must share with you ways through which increased cashless transactions are possible.”
2)Shradha Sharma: Founder & CEO, YourStory Media
LinkedIn wrote: “This writer turned entrepreneur writes from the heart on a range of topics, from entrepreneurship to social impact. The article she’s proudest of: ‘How thick-skinned are you?’ On dealing with rejection as a first-time entrepreneur.
3)Kiran Mazumdar-Shaw: CMD, Biocon
LinkedIn wrote: “This biotech pioneer writes on a range of subjects — from healthcare to social and civic issues. She once pulled up the parliament for allowing internals tiffs to come in the way of passing critical laws.” The article she’s proudest of: ‘Women Can Achieve Anything They Set Their Minds On,’ a subject close to her heart that also resonated well with the readers.
4) Vani Kola: Managing Director, Kalaari
LinkedIn wrote: “This entrepreneur turned venture capitalist often shares her personal anecdotes and insights while writing about various aspects of entrepreneurship and the startup eco-system in India.” The article she’s proudest of: ‘Should we Celebrate Failure?’, on the benefits and drawbacks of celebrating failure
5) Santosh Desai: Managing Director & CEO, Futurebrands
LinkedIn wrote: “Desai is more of a social commentator, who writes on everything from technological trends to commentary on the political atmosphere, his analytical pieces are written with a view that goes beyond the obvious.” The article he’s proudest of: ‘The Enigma of Work,’ which challenged deeply entrenched ideas of what constitutes work and offered a fresh perspective on something we otherwise take for granted.
6) Ravi Venkatesan: Chairman, Bank of Baroda
LinkedIn wrote: “A technology leader for most of his career, Ravi offers a sharp, incisive take on contemporary business issues, innovation and social enterprise.” His most popular article: ‘From horseless to driverless: the future of the car,’ a sharp look at disruptions across various industries.
7) Shashi Tharoor: Member of Parliament
LinkedIn wrote: “After decades in the United Nations, Tharoor moved into politics and offers keen insights into the world of the UN as well as the Indian government. He’s one of India’s newest LinkedIn Influencers.” His most popular post: He wrote about the race for the post of the United Nations secretary general and offered an insider’s view on the UN.