Mark Zuckerberg-led online social networking major Facebook has secured an Indian patent for its invention relating to systems and methods for generating dynamic relationship-based content, personalised for members of the web-based social network.
Facebook claimed that the invention for which patent protection has been granted is the company’s answer to find need-based interactions from the pile of information and data available on the social networking sites. As social networking has grown more popular, the information available to each member has become voluminous with members being inundated with information that does not interest the members.
Further, members may find themselves unable to find in a timely and efficient manner the information that does interest them, such as information about their friends and their community. There is, therefore, a need for systems and methods for generating dynamic relationship-based content personalised for members of a web-based social network, Facebook argued in its patent application filed at the Chennai patent office, in 2009.
Devasena A B, assistant controller of patents and designs, Chennai, while granting the patent observed that the present subject matter implements a technical process and therefore has a technical effect.
Facebook, in its patent application, said that the social network which comprises entities that provide social networking services, communication services and dating services may host a website that allows one or more members, such as the member at the member device to communicate with one another via the website.
In one instance, a first member associated with the member device may communicate with one or more second members associated with one or more second member devices via a social networking website associated with the web-based social network.
The social networking website offers the member an opportunity to connect or reconnect with the one or more second members that attended, for example, the same university as the member, the Facebook submitted. According to the company, a database is provided for storing relationship data associated with each of the members, such as the member associated with the member device. Relationship database comprises a member profile for each member of the social network and when a member joins social network, a member profile may be generated for the member.
The member can specify relationships with one or more other members via the member profile, or by any other means. The member can assign categories, groups and networks to one or more other members with which the member has a relationship. The relationship, for example, may specify that the member is a friend, friend of a friend, family member, schoolmate, ex-girlfriend, and so forth, it said.