Amazon India commanded a higher market share of 44.6% in March 2017 while rival Flipkart had a share of 35.7%, data from research firm KalaGato Pte showed. The shares are based on the volume of transactions clocked by e-commerce firms in more than 60 cities. ShopClues managed a 12.8% share of the market followed by Snapdeal with 6.9%.
However, Flipkart had an average order value (AOV) of Rs 2,352 in March compared to Amazon, which recorded an AOV of Rs 1,913, the data showed. Snapdeal commanded an AOV of Rs 1,520, while ShopClues’ AOV stood at Rs 722. In June 2016, Jeff Bezos, founder and CEO, Amazon, had said that the company would invest an additional $3 billion In India, following the earlier investment of $2 billion. In its effort to compete with Amazon, in April this year, Flipkart closed a large funding round of $1.4 billion from Tencent Holdings, eBay and Microsoft. Moreover, the company has bought eBay’s India business as part of the $1.4-billion deal.
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Further in a separate transaction, Flipkart is understood to be in talks with its rival Snapdeal, to buy the latter’s e-commerce business. Flipkart Internet, the company operating the online commerce platform of Flipkart.com, reported a net loss of Rs 2,306 crore for the year ended March 31, 2016, according to company’s filing with the registrar of companies. The losses doubled from Rs 1,096 crore during FY15. For FY16, Flipkart Internet reported total revenue of about Rs 1,952 crore, which also rose more than two times from Rs 772.5 crore in FY15.