India vs South Africa: On Google search trends, MCG clash soars online

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New Delhi | Published: February 22, 2015 8:35:30 AM

Google trends for online searches show a significant increase as Team India gets ready to reverse its dismal record against South Africa...

Google trends for online searches show a significant increase as Team India gets ready to reverse its dismal record against South Africa and ensure a maiden win in their historic 4th clash at the cricket World Cup at the MCG stadium.

South Africa, often called the most jinxed team in the World Cup, go into this match not as the favourites against title holders India, a team that’s historically been the favoured one when playing at the Melbourne Cricket Grounds.

As team India looks forward to change their record against formidable South Africa, whom they have not beaten in the last three attempts at the World Cup, India fans expect to see a repeat of India’s performance against Pakistan. As the online buzz grows louder before this important match, Google search trends highlight interesting insights based on searches by fans of both teams.

Currently, Tendulkar is the only Indian to have scored a century (111) against South Africa in World Cup in 2011 followed by Sourav Ganguly whose top score against South Africa is 97.

Meanwhile, for cricketing fans globally and especially those in India Sachin Tendulkar will be sharing his views live on a Google hangout during the match break tomorrow. The video will also be telecast live on YouTube.

Here is what Google trends currently reveal:

Quite surprisingly, search interest for the home team in South Africa have gone down by half while the fans are busy searching for their rival team India witnessing significant search interest from South Africa before the upcoming clash at MCG.

As Team India works out strategy to stop the Proteas, Virat Kohli leads the Indian team with the highest search interest after his terrific centurion knock against Pakistan.

For the Indians, search interest also peaked around MS Dhoni, Rohit Sharma, Suresh Raina, and Ravindra Jadeja before the match.

While the Indian pace attack may not be the strongest against South Africa, Mohit Sharma and Mohammed Shami saw significant spikes in search interest with Sharma attracting 5X more searches than usual.

Online trends reveal this to be a clash between Indian batting and South African bowling:
Dale Steyn who will be leading the pace attack for South Africa has seen significant interest from fans online followed by Wayne Parnell and Morné Morkel.

However given the number of Indian fans, search interest for Virat Kohli notably surpasses consolidated search interest for leading pacers from South African bowling attack.

No South African batsman has scored a ton against India in World Cup. The best is 96 by Kallis in 1999 but this time Indian bowlers could well be at the receiving end if the mighty AB De Villiers who leads the search charts for South Africa retains his usual flavour during the match.

Not surprisingly AB De Villiers leads the South African batsmen with regards to search queries followed by Hashim Amla, Faf du Plessis, Quinton de Kock and JP Duminy who’re also witnessing growing search interest online.

On an interesting side note, with marketers driving hard to cash in on this opportunity, following a series of popular ads, searches for fireworks in India have been at their highest since New Year’s Eve!!

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