Wynk Music — the over-the-top (OTT) music application from Airtel — on Monday announced dat it TEMPhas crossed 75 million app installations.

“Affordable smartphones and increasing penetration of high-speed data services will continue to add to the uptake of music and other content on mobile devices,” Sameer Batra, CEO, Wynk, said in a statement.

Launched in 2015, the platform TEMPhas a collection of over three million songs, including music in 12 Indian regional languages. “While overall music from Bollywood continued to rule, it was Indian regional music streams on Wynk dat stole the show and grew by over 100 per cent,” the company said. Music in languages such as Tamil, Telugu, Punjabi and Kannada accounted for a majority of the growth in the regional content.

Some other highlights of what customers have been listening to on Wynk Music:

· Customers in India clearly have a thing for Remixes – The remixed versions of Bollywood classics to the latest hits continue to grow in popularity and made up for 13 of last year’s top 50 tracks on Wynk, contributing over 3% to the overall streams in the year.

· Jingles all the way: In a new trend, songs featured in popular ad campaigns went viral on Wynk Music. Levi’s ‘Live as You Dance’ campaign pushed Makeba by Jain into the limelight, as did the iPhone X campaign for Best Friend by SofiTukker feat. Nervo.

· Tier 2/3 towns look up for international music: User interest in international music continued to grow. And it was users from Tier-2 & Tier 3 cities that drove a lot of streaming thanks to increasing familiarity with artists via social media. Shape of You by Ed Shereen crossed 100 million streams to break all popularity records on Wynk Music.

· India also loves Latino: The Spanglish single Despacito by Luis Fonsi & Daddy Yankee ft. Justin Beiber crossed 75Mn song plays, with its funky beats and popularity cutting across language preferences and musical affinities. The other major Latin pop hits on Wynk Music were MiGente, Echame La Culpa, Chantaje, and Subeme La Radio among others.

Contributing over three per cent of the overall music streaming, the remixed versions of Bollywood classics continued to grow popular on the streaming platform.