You will soon be able to identify AI-generated content, as Google plans to introduce AI-label for search results. In an official blog the tech giant said that it will mark anyform of AI content. Google said that this new initiative can bring transparency among users.
Google explained in a blog post that it will be using the Coalition for Content Provenance and Authenticity (C2PA) technology. This will help to identify any form of AI-generated content when people use Google search.
Google to bring AI-labels
Google announced that it will use the technology from the Coalition for Content Provenance and Authenticity (C2PA). Google will use this technology to tag content with specific metadata. This tag will eventually help in indicating whether the content was created by AI or not. In addition to this in the coming months, these labels will be added to products including Google Search, Lens and Images.
So, how does this feature work and how will it help you? When you come across images or media that contain C2PA metadata, you will be able to use Google’s “About this image” feature. This ‘About this image’ will help you to see if it was AI-generated or edited. This feature can also provide valuable context about images. This can eventually help you to understand more about the origins of the content you will interact with.
Furthermore, Google will also add the upcoming AI-label in its advertising systems. By using C2PA metadata, you can identify which ad is using AI. It will also help to reveal if the ad complies with Google’s advertising regulations or not. This can create transparency between users and advertisers.
What’s in for you
There has been a rising concern about AI-generated content. Many illegal and fraud activities are being initiated with such content. Also in addition to this AI-content can contribute to spreading misinformation among users. Google’s new initiative can bring a solution to all this problem.
In addition to Google search and Google Images, the tech giant also plans to add it for YouTube. Furthermore, to secure this system, Google and its partners have developed new technical standards. This set of regulations are known as ‘Content Credentials.’ These will help the platforms to track the history of content creation. These credentials will help verify ‘whether a photo or video was taken by a specific camera model, edited, or generated through AI’, Google explained in a blog. The regulations can also help to protect tampering of data and ensure that the source remains authentic.
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