FHW Staff – Mumbai
Pluss Advanced Technologies, one of the specialists in speciality polymeric additives and phase change materials for energy storage in India, has commercially launched a new speciality polymeric additive for the packaging industry. This speciality polymeric additive is a tie-layer adhesive resin under the brand name BindEX, for multilayer flexible barrier packaging films.
It has been globally realised that a few grams of plastic can protect large quantities of fresh produce and save a variety of commodities like food, pharmaceuticals, and other commodities from being wasted. Shelf-life of the packed product can be improved with high barrier materials. Layered films combine the properties of different polymer materials and keep down costs. This enables manufacturers to shift from aluminum or glass packaging, which is expensive and energy intensive to produce as against plastics.
Multilayer barrier films are primarily used in food packaging and pharmaceutical industries and thus demand stringent quality standards to keep the contents fresh and prevent contamination. Their applications can range from packaging for consumers such as frozen food packaging, film wraps for food and seal packaging to packaging for industries such as bag film, stretch film, shrink wrap, container liners etc.
“Global multilayer flexible packaging film consumption is forecasted to grow at a CAGR of six per cent as against 11 per cent in India. By this estimate, one can imagine the potential of multilayer flexible barrier films in the country. Pluss, being a pioneer in material research and innovation in India, started developing this tie-layer adhesive resin for packaging industry over a year back. We are confident to seize a good market share in the multilayer films domain with our new tie-layer adhesive resin,” said Samit Jain, managing director, Pluss Advanced Technologies.
A large part of resin currently is imported into India. With this launch, Pluss aims to help film converters to use an indigenous product, thereby saving on foreign exchange, as well as provide them cost benefits in terms of inventory and lower manufacturing costs that India can offer. “We are a trusted leader in the plastics industry in India and overseas markets of Turkey, UAE, Thailand, Malaysia, and Indonesia and are constantly coming up with new products to cope with the industry’s emerging requirements and challenges, and position ourselves to benefit from new market opportunities,” added Jain.
Ajith Kumar, business head – polymers, Pluss Advanced Technologies, stated, “In the light of increasing raw material costs and mounting regulations for maintaining quality standards combined with enhanced consumer awareness about health and safety, multilayer film manufacturers the world over are seeking cost effective tie-layer adhesive resins. Our R&D team have adapted and responded to the current dynamics of the market and are pursuing technologies to bring improvements in our existing product range and will keep maintaining this momentum.”