Eveready Industries India Ltd, India?s largest marketer of dry cell batteries announced a hike in the prices of its AA range of batteries.
Deepak Khaitan, Vice Chairman and Managing Director of Eveready Industries said, ?Over the past 3-4 months there has been a continuous upward movement in the prices of nearly all raw materials used in the manufacture of dry cell batteries, which has increased the cost of batteries?.
Apart from Carbon Zinc batteries, Eveready offers a basket of FMCG products that find place in every household. This includes torches, rechargeable batteries, CFL & GLS lamps and packet tea. In the last one year, Eveready has also launched a range of LED based lanterns aimed at semi/non-electrified households in rural India; providing safe, efficient lighting which are cheaper than even kerosene lanterns in the long run.