Enriching experiences

By: |
June 17, 2016 7:05 AM

When you leave your very own city to explore newer regions, be it on work or leisure, you surely come back enriched with experiences that are either very good or not so good, but educational nonetheless

20160630eh02When you leave your very own city to explore newer regions, be it on work or leisure, you surely come back enriched with experiences that are either very good or not so good, but educational nonetheless. My recent travel was no exception. A quick one day trip to the Dubai Parks and Resorts pre-launch experience did reinforce the fact that if you want to create something strongly (instead of procrastinating), you can surely do it. The latest on record of adopting an Indian creation and making it work for its economy is the soon to open Bollywood Theme Park within the Dubai Parks and Resorts mega project, which will also house the Lapita hospitality brand. I wonder what stopped India to make its own Bollywood park on lines of a Warner Bros experience. Imagine what it would do for the inbound tourism business.

India, undoubtedly has been home to some spectacular offerings in creative fields like films, fashion, music and dance, which have a global appeal. Yoga has made a worldwide impact with various permutations and combinations. We have finally given Yoga its official due by celebrating World Yoga Day, on June 21. Another spectacular natural tourism hotspot which is under promoted is the Konkan belt of Maharashtra. We have our very own Great Ocean Road, with some spectacular views of the wide Arabian Sea. A journey along Konkan gave me an interesting mix of a hospitality experience, from a four-star hotel, the River View, Chiplun, to an MTDC property in Ganpatipule and an agro rural homestay in Maharashtra’s Dapoli region. When you travel as a tourist, with an eye of a journalist there are a few things that surely catch your attention. Though MTDC has probably the best locations for its properties, it surely needs some lessons in hospitality management. MTDC is definitely trying but we need to move fast on this front. The four-star experience was like just another resort hotel, (needs a refurbishment though) but the experience that was truly lasting was the agro rural homestay. Homestays have their own charm, and the personalised touch at the Amrute’s Nisrag Sahavas, made all the difference. The recent news that Ministry of Tourism (MoT), Government of India, has formulated an action plan for ‘Incredible India Bed & Breakfast/ Home Stay Scheme’, comes as a welcome proposition. The plan includes simplification of procedures, launching an aggressive marketing strategy to enlist more bed and breakfast (B&B) establishments, involving online travel agents (OTAs) in promoting this scheme and bring it on the fast-track. Hope the plan gets implemented at the earliest.

Reema Lokesh
Editor

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