As Delhi gears up for its upcoming state assembly elections, a new study shows that young voters in the capital are politically aware and actively participating in the democratic process. The study, titled ‘GenZer’s Tryst with Polls’, conducted by The 23 Watts Insights Studio, explores the voting behaviour, political priorities, and key concerns of voters aged 18 to 26.

High awareness, strong participation

The study found that 88% of Gen Z voters in Delhi are aware of the candidates in their constituencies. This indicates a high level of political engagement, as young voters are taking the time to learn about their local representatives. Additionally, 71% of respondents said they have voted in past elections or plan to vote this time, showing a strong commitment to participating in the polls.

However, some barriers still prevent a section of young voters from casting their votes. 16% said they do not vote because they lack a voter ID, highlighting issues with voter registration. Another 7.7% have a voter ID but still choose not to vote, while 5.1% feel their vote will not make a difference.

What Influences Gen Z’s Vote?

The study reveals that political party manifestos are the biggest factor influencing young voters, with 66% of respondents prioritising policies and promises made by parties. Candidate credibility is also a key factor, with 62% considering the trustworthiness and reputation of candidates before making a choice.

Interestingly, peer influence plays a minor role, with only 19% saying their friends and social circles impact their voting decisions. This suggests that while conversations about elections may happen within social circles, Gen Z voters in Delhi prefer to make independent decisions.

Do freebies matter?

Election campaigns in India are often marked by political parties offering freebies, such as free electricity, water, or financial assistance schemes. The study found that 74% of young voters believe that freebies influence votes. While this does not necessarily mean they support such promises, it suggests that election giveaways remain a significant aspect of voter decision-making.

Views on election marketing and political campaigns

Despite high awareness levels, nearly two-thirds of respondents said they are not swayed by election marketing campaigns. Only 37% believe that election marketing is all about the money spent, suggesting that flashy campaigns do not necessarily guarantee votes.

Key issues for Delhi’s young voters

When asked about the most pressing concerns in Delhi, women’s safety emerged as the top priority, with 85% of respondents saying it is a major issue. Other key concerns include unemployment (60%) and pollution (56%), both of which have been long-standing challenges for the city.

Additionally, 44% of respondents rated Delhi’s law and order situation as poor, indicating concerns about crime and governance.

Trust in Media and Information Sources

The study also sheds light on how young voters consume political information. More than half (53%) of respondents believe that mainstream media is biased, which reflects a growing skepticism towards traditional news outlets. Instead, many young voters are turning to alternative sources:

  • 35% rely on social media for news
  • 26% prefer independent blogs and websites

This shift highlights the growing influence of digital platforms in shaping political awareness and voter opinions.

A more politically engaged generation

The findings from ‘GenZer’s Tryst with Polls’ suggest that Delhi’s young voters are politically aware, value policy-driven decisions, and are actively involved in the democratic process. While challenges like voter ID registration and scepticism towards media persist, Gen Z in Delhi is proving to be an informed and engaged generation, ready to make its mark in the upcoming elections.

‘Contrary to popular belief, young voters in Delhi are well-informed, engaged, and eager to make a difference in the upcoming elections. As a digitally native generation, they rely on social media and independent blogs for information, which has significantly enhanced their awareness of candidates and party manifestos. Not only are Gen Z voters informed, but they are also deeply committed to the electoral process. They are prioritizing a safer environment for women, greater job opportunities, and cleaner air, making it clear that their vote is driven by issues that shape their future,’ Tarundeep Singh, Lead, The 23 Watts Insights Studio, said.