Rituparna Chatterjee – Panaji
CeraGlobe, a one-stop shop for all tableware, buffetware and cookware requirement of hotels and restaurants, is looking at penetrating further into the India market with brands like Feather Touch, Pasabahce, Strahl, WNK and Pentole Agnelli. CeraGlobe, the exclusive distributor of these brands in India, has already penetrated into the south India market. Currently, it is expanding into the western and norther regions.
Elaborating on this, Jaideep S Suri, director, CeraGlobe opined, “Our target by 2016 with regards to glassware is to penetrate the entire nation. We started our penetration with south India and are now expanding to western and norther regions where we have warehousing facilities. Here we maintain some stocks of the regular items so that the replenishment can be done easily and the delivery quickly. Delivery time for imports usually take five-six weeks depending upon the items. We are warehousing some items which are easily available and fast moving like cutlery, glassware, chinaware.”
Speaking about these brands’ global presence vis-a-vis their India presence, Prerna S Suri, director – imports and exports, CeraGlobe stated, “These brands have been present globally but didn’t have a strong presence in India since there was no local dealer/ supplier to deliver their products. We wanted to make them available locally and at competitive prices. It has been more than six months since we are representing these brands in this market.” She added that through Strahl’s polycarbonated beverageware they are targeting resorts having outside lounges and poolside tables. Polycarbonated beverageware are unbreakable and can float on water.
“These products are already being used at the resorts in Maldives, Mauritius, etc and now we are trying to get this brand into the Goa market since it has many resorts,” she opined. Since CeraGlobe’s inception in 2010, the company has expanded its product portfolio to include tableware, glassware, polycarbonated beverageware, cutlery, chafers, stainless steel products, cooking pans, cast iron, steak stones among others.