FHW Staff – Mumbai
Global QSR giant Burger King has entered into an exclusive association with foodpanda.in, India’s largest online food ordering platform, to deliver their offerings a day prior to their restaurant launch in Infiniti Mall, Malad. Burger King will be test-delivering the burgers through foodpanda.in to gauge viability as it looks to offer convenient dining options to its customers.
Talking about the initiative, Uma Talreja, chief marketing officer, Burger King India, said, “Since the launch of our first restaurant in Delhi last month, we have been getting constant requests from customers to start deliveries, especially from the corporate areas in the city. It has encouraged us to test delivery as an option, learn from it and build our plans from this pilot. Malad is a hub for many offices with large employee bases and also a dense residential catchment. This should help us gauge both consumer interest as well as the operations required for scaling up in the future.”
Commenting on the association with Burger King, Rohit Chadda, MD and co-founder, foodpanda said, “We are thrilled with this association and are eager to serve our customers with the first home experience of a meal from the brand in Mumbai. We’ve always worked very closely with our partner restaurants and with our experience of doing food deliveries in multiple countries, it was a natural partnership to come on board as delivery partner for Burger King in India.”
For the first pilot, the delivery charges are being exempted from customers unlike standard norms.