E-commerce enablement platform Shiprocket is preparing to transition into an AI-first company through a three-pronged strategy that combines internal transformation with customer-centric innovation, as it looks to harness the power of artificial intelligence to scale its business, co-founder and CEO Saahil Goel told FE.
“We will be an AI-first company in the coming quarters,” Goel said. The firm, however, has adopted a three-pronged strategy — AI for Shiprocket, AI for clients, and AI for India. According to Goel, ‘AI for Shiprocket’ is the top priority. The focus is on equipping employees with AI skills to drive greater speed, reduce errors, enhance efficiency through automation, and ultimately improve the customer experience.
For its customers, the company is focusing on developing AI-powered products for both consumers and merchants on its platform. For instance, Shiprocket plans to introduce AI voice bots to engage a broader audience, addressing the challenges of India’s multilingual market.
Further, it will also introduce a co-pilot layer to its analytics tool, currently available for free, which will help in decision-making. “Once we add that layer, we can also monetise the tool. Currently, the dashboard only gives information,” Goel said.
Shiprocket is also piloting an AI-driven recommendation engine that suggests products at checkout based on user behaviour, price preferences, and past purchase patterns—replicating the impulse buying experience of physical retail stores.
The third layer of Shiprocket’s AI strategy is AI for India, which Goel termed more aspirational and longer-term as a goal.
While he was tight-lipped on absolutes, Goel indicated that as a result of its AI ambitions, a lion’s share of its investments in the coming quarters will go towards talent acquisition and upskilling, apart from product development.
Instead of relying solely on external hires, Shiprocket is cultivating internal AI talent through initiatives like the AI Council — an open forum where any employee can present AI projects or ideas they are passionate about. “It’s become a breeding ground for identifying talent and fostering a company-wide AI mindset,” Goel said.
The company, which last week filed a confidential draft red herring prospectus with Sebi, has also identified cross-border commerce, finance, and marketing as a lever for growth beyond its core e-commerce logistics business.