By Rosemarie Chiu
In recent years, there has been an unprecedented surge in the number of Gen Z students leaving their home countries to pursue higher education abroad. Factors such as enhanced career prospects and employability are driving these students to seek education beyond their borders.
According to a global survey conducted earlier this year, Indian education agents express the highest confidence in the United States, with 91% anticipating an increase in student enrollment, followed closely by the UK at 83% and Australia at 70%. India stands as one of the largest source markets for international higher education, with 2022 witnessing over 7.5 lakh Indian students heading overseas for advanced studies. Leading destination countries, such as the US and the UK, issued record numbers of visas to Indian students, and this trend is expected to double by 2030, reaching 1.5 million.
We currently live in the digital age, where a significant portion of communication occurs through platforms like social media and mobile applications, with Gen Z at the forefront of these trends. The COVID-19 pandemic has further accelerated this digital shift, with a vast population of students accessing real-time information through digital tools. From researching academic programs to connecting with peers for their international journey, Gen Z students are active participants in various digital communities. Thus, it’s imperative for international education providers to engage with students in these digital spaces where they are most active.
Through digital community platforms, international students can access personalized advice and assistance on visa requirements, housing arrangements, and guidance from expert advisors. One such platform is the INTO Community platform which represents an innovative response to meet international students’ diverse needs and revolutionize the way international students access information and support throughout their overseas academic journey.
Students can join such communities at the onset of their international education journey and remain part of it throughout their academic and alumni stages. Such platform elevates student support and success to unprecedented heights, harnessing the power of technology to combine the dynamism and functionality of social media with a deep understanding of students’ needs and expectations, ultimately transforming their experience and boosting their academic and career success. Moreover, such platforms aren’t just a boon for students, they’re also a significant asset for partner universities. By fostering deeper emotional connections from the outset, these platforms enhance engagement, leading to improved conversion and enrollment rates while reducing dropouts from confirmed programs.
In conclusion, the landscape of international education is rapidly evolving, driven by the aspirations of Gen Z students seeking global opportunities. Tech-driven innovative solutions, such as digital community platforms, can not only deliver effective solutions for international students but also shape the future of education. By seamlessly connecting students, educators, and resources in a dynamic online space, digital communities can foster a sense of belonging, support, and success that transcends geographical boundaries. As we look ahead, we remain committed to enhancing the educational journey for countless more students worldwide, making their dreams of studying abroad not only achievable but also deeply enriching.
(Author is Director of Community, INTO University Partnerships)