Conga, a global leader in Revenue Lifecycle Management solutions, is planning for expansion across products, customers and geographies that includes the Indian markets. According to the company, the combination of Accenture’s deep delivery, advisory and industry experience and Conga’s market leading Revenue Lifecycle Management (RLM) solutions will help the clients drive more predictable revenue and manage complexities in revenue operations.
Noel Goggin, CEO and Culture Leader, Conga, said, “Conga started its journey from Ahmedabad, Gujarat as a product development company 11 years ago. With time its functions grew to implementation and post implementation support. Currently we have a work staff of 800 employees in India and are continuously hiring. Although we are based out of India, our main market is the United States that contributes 70% to our total business. But seeing the facts that the Indian Economy has good macro economic prospects, the majority of our technology development and designing happening in India and 60% of our hiring happening in India, India is logically the next big market for RLM services as a product.”
It should be noted that Conga, with a total revenue of more than $ 450 million, has 11,000+ customers, more than 5 million users on the interface, spans multiple industries and companies of all sizes. The Revenue Lifecycle as a service includes complete contract management for its client (Propose & Quote, Negotiate & Execute, Manage & Fulfil and Renew and Expansion).
Goggin further told FE, “We recently have had Sony Pictures Networks India as our first client in India. We currently are not selling in India actively as we do not have any sales team here, so the deal was done through US sight. We are looking forward to having TCS, Infosys, PwC and other global players with us.”
He said, “ERP or Enterprise Resource Planning services were there for a long time but RLM is a new space. Historically, there has been a lack of innovation in the areas of pricing of product, selling with profit, contract forming and expansion of commercial relationship. Revenue Management is a critical operation for any organisation and the CEOs, CFOs and CROs of the companies should be worried about their revenue growth not about its management and we are trying to solve that problem.”