Paytm, the m-commerce platform managed by One97 Communications, will invest $100 million (Rs 640 crore) into its “Go Big” platform that will enable small and medium sellers to go online and leverage the benefits of selling through its marketplace.
Using the “Go Big” platform (gobig.paytm.com), merchants can avail services including content writing, cataloguing, online marketing and imaging.
Paytm already has 600 listed service providers who can assist sellers in various aspects of online retail. It also plans to expand its team of service partners to 10,000 in the next five months, the company said in a statement.
“We have created a Go Big portal and listed Paytm partners who can help a small seller to sell and scale business in any part of the country. We offer to fund initial expenses of creating catalogues and give free marketing credits to merchants to get traction on online commerce,” said Renu Satti, vice-president, SME business and operations at Paytm.
Paytm also said it would soon launch its affiliated warehouse capacity at extremely low prices for merchants who want to store their products, covering 50 cities to start with. The warehouses too will get access to the Paytm technology platform so that they can become part of the vibrant online commerce landscape of the country, it said.