– By Sarbojit Mallick
A new year always comes along with new beginnings. Having entered into the dynamic year of 2024, the world is ready to witness a myriad of changes. One such industry that continues to evolve every forthcoming year is none other than the Recruitment landscape, which is poised to be permeated by a seismic transition towards valuing skills, whilst maintaining a key focus on accelerating the mission of Diversity and Inclusion in 2024.
For almost a decade now, every year new and emerging trends have dominated almost every facet of diverse industries, whether it’s talent acquisition, workplace culture or technological advancements. Following trends in today’s age has become non-negotiable, since it guarantees a roadmap to success by delivering a clear picture of what has and hasn’t worked in the past. Similarly, as employers gear to venture into the 2024’s recruitment cycle, it’s pivotal to navigate the revolutionary hiring trends.
Decoding 2024 Recruitment Funnel
Dominated by technological evolution occurring at a break-neck pace, the Indian job market is in for a holistic transformation. Imbued with changing demographics, and fluctuating employee expectations 2024 is going to mark an explosion of shifts in the hiring realm. Forget degrees, in 2024 skill-based recruitment is going to take the centre stage, along with employment of cutting edge talent acquisition technology that delves deep into uncovering employee’s history. From foraying into the metaverse, employers will prioritise setting up a workplace that fosters growth and engagement, welcoming a large pool of top talent.
Remote Works marks New-Age Workplace Culture
Evolving from a temporary solution to a tenacious accessory in the workplace, Remote Work has come a long way. Ever since its surge in popularity in 2022, the demand for remote work has been on an upward juncture. In tandem with which, recent statistics showcased that 98% of people have an increased preference to work from home. After the pangs of the pandemic, enterprises are increasingly demonstrating their readiness to go back to the previous work-from-office model.
However, progressive enterprises in order to stay competitive in 2024, need to integrate flexible work arrangements. Employee priorities have actively shifted with the majority of them choosing remote work as the most important aspect, even over having competitive salaries or work-life balance. Nevertheless, organisations allowing work from home are more likely to recruit and retain eminent talent.
Embrace the Art of Employer Branding
There is no doubt that employer branding will take the limelight in 2024’s competitive job landscape. According to a recent report, approximately 82% of employees showcased their readiness to leave their current job roles for positions at organisations with excelling reputation. In 2024, enterprises need to start crafting compelling employer brands, which reflects the company’s culture, identity, values and employee perks.
Since, potential applicants will not only review the job description but will delve deep into discovering and analysing the organisation’s beliefs, vision and its devotion to employee well-being. Whether it’s a small team or multiple departments, as a responsible recruiter foraying into 2024, it is your core duty to deliberately display organisations as a haven for development and growth of its employees.
Leveraging the Power of GenZs
In light of the changing working dynamics, employing GenZ talent isn’t merely a matter of choice but a strategic pathway to success. As per a report, GenZs currently make up 30% of the world’s population and are expected to account for 27% of the workforce by 2025. Furthermore, GenZs not only add a certain gravitas to the workplace but accepting and valuing their opinion can help organisations add a layer of fresh perspectives, ideas and creativity.
By prioritising GenZ needs, which underlies the notions of Diversity and Inclusion, and creating a workforce that values every employee’s individual identity, and mitigates any prejudices based on gender, age, demographics, etc, recruiters stand a chance to recruit these tech-savvy mavens. In order to ensure a smooth recruitment journey in 2024, recruiters need to aggressively seek out and integrate GenZ talent.
Final Thoughts
As recruiters navigate the landscape of 2024, featuring obstacles and opportunities, embracing remote work, encouraging corporate branding, and capitalising on the potential of Generation Z will be pivotal in the journey ahead. By constructing dynamic and resilient teams that promote organisational success in the future while staying on top of the latest trends and modifying their techniques accordingly, employers can position themselves as unparalleled leaders in 2024’s business market.
(Sarbojit Mallick is the co-founder & CBO of Instahyre.)
(Disclaimer: Views expressed are personal and do not reflect the official position or policy of Financial Express Online. Reproducing this content without permission is prohibited.)