Mia by Tanishq, which is best known for its studded jewellery, is aiming for Rs 2,000 crore in turnover by the end of the current financial year, riding on the festive wave as well as Gen Z aspirations. Both Mia and Tanishq are part of Titan, the country’s largest organised jewellery retailer.
Titan’s studded jewellery portfolio, led by brands such as Mia and Zoya as well as Tanishq, collectively grew in the high-teens in the second quarter of FY26, outpacing plain gold jewellery growth, its quarterly business update stated. One reason for this is the runaway price of gold, which has been hitting record highs. Industry sources say that Mia by Tanishq has crossed revenue of Rs 1,000 crore in the first half of FY26 and is among Titan’s fastest-growing jewellery brands.
“We recorded a 75% growth in H1 of FY26 and continue to see high double-digit growth,” Shyamala Ramanan, Mia by Tanishq’s business head told FE in an interaction on Tuesday. The brand launched a new festive campaign featuring endorser Aneet Padda on Tuesday ahead of Dhanteras. Ramanan said the mood remains upbeat during the festive season this year and that the brand is expecting a pick-up in sales during Dhanteras and Diwali.
Ramanan also said that a combination of accessible price points, newer designs and a focus on lightweight jewellery has aided growth for Mia. The brand is also offering silver jewellery, starting at around Rs 8,000-9,000 and going up to Rs 50,000. The silver jewellery range has grown in triple digits on a low base.
“A few years ago, 14-carat gold jewellery wasn’t perceived as precious, but now, thanks to BIS hallmarking and consumer awareness, it’s well accepted. We’ve also launched a 9-carat studded range, which has seen an excellent response. The rising price of gold has improved the acceptability of 9-carat jewellery,” she said.
While 50% of Mia’s products are priced at Rs 50,000 or less, 30-35% are priced below Rs 1 lakh and the rest between Rs 1-3 lakh. Jewellery costing Rs 20,000-30,000, in particular, remains Mia’s sweet spot, with sales being strong for gifting purpose or for everyday wear.
Ramanan said the brand has also increased its presence online and derives around 5-7% of its sales from online channels, with the number expected to grow in the future. “We’ve partnered with Flipkart Minutes, Swiggy Instamart, Myntra, and Amazon. Surprisingly, silver jewellery is doing extremely well in quick commerce, especially during Dhanteras,” she said.
The company is also looking to take its store count to 300 in the near future from 250 right now, she added.